Grounded World
Paloma Jacome

Paloma Jacome

Senior Strategist

Paloma is a senior strategist at Grounded World with expertise in social impact, brand activism, and purpose-led communications.

Articles by Paloma Jacome

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Brand Purpose

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December 10, 2025

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Making Earth Day Every Day Shouldn’t Be This Hard | Kathleen Rogers
Brand Purpose

Making Earth Day Every Day Shouldn’t Be This Hard | Kathleen Rogers

December 3, 2025

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Brand Purpose

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November 26, 2025

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A Future Without Cigarettes Shouldn’t Be This Hard | Jennifer Motles
Brand Purpose

A Future Without Cigarettes Shouldn’t Be This Hard | Jennifer Motles

November 25, 2025

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Brand Purpose

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November 25, 2025

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Fair Price for Coffee Shouldn’t Be This Hard | Bob & Michelle Fish
Brand Purpose

Fair Price for Coffee Shouldn’t Be This Hard | Bob & Michelle Fish

November 19, 2025

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Brand Purpose

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November 19, 2025

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Universal Flourishing Shouldn’t Be This Hard | Karimah Huddah
Brand Purpose

Universal Flourishing Shouldn’t Be This Hard | Karimah Huddah

November 19, 2025

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Convenience Without Conscience? The Sustainability Gap in Grocery Delivery
Brand Purpose

Convenience Without Conscience? The Sustainability Gap in Grocery Delivery

November 19, 2025

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Cancel Culture in Climate: Why Division Is Derailing Progress
Brand Purpose

Cancel Culture in Climate: Why Division Is Derailing Progress

November 19, 2025

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Stopping Plastic Pollution Shouldn't Be This Hard | David Katz
Brand Purpose

Stopping Plastic Pollution Shouldn't Be This Hard | David Katz

November 18, 2025

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Fighting Food Waste Shouldn’t Be This Hard
Brand Purpose

Fighting Food Waste Shouldn’t Be This Hard

November 18, 2025

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Back to School Supplies: Where Retail Meets Responsibility
Brand Purpose

Back to School Supplies: Where Retail Meets Responsibility

November 18, 2025

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Ep.1 of ‘It Shouldn’t Be This Hard’ Out Now! Journalism Shouldn’t Be This Hard
Social Impact

Ep.1 of ‘It Shouldn’t Be This Hard’ Out Now! Journalism Shouldn’t Be This Hard

November 18, 2025

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Plastic Free July: Insights from UNOC3 Brands Can’t Afford to Ignore
Brand Purpose

Plastic Free July: Insights from UNOC3 Brands Can’t Afford to Ignore

July 7, 2025

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Pride 2025: Beige Pride, Pinkhushing & Brand Activism at its Best
Brand Purpose

Pride 2025: Beige Pride, Pinkhushing & Brand Activism at its Best

July 3, 2025

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How Social Innovation Is Closing the Wellness Gap
Brand Purpose

How Social Innovation Is Closing the Wellness Gap

May 28, 2025

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When Mental Health Awareness Meets Marketing… We get a Moment or a Movement?
Brand Purpose

When Mental Health Awareness Meets Marketing… We get a Moment or a Movement?

May 22, 2025

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Intention-Action Gap: Earth Month Intentions Aren’t Enough
Brand Purpose

Intention-Action Gap: Earth Month Intentions Aren’t Enough

April 22, 2025

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Brand Purpose

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February 28, 2025

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What is Circular Fashion? The Future of Fashion
Brand Purpose

What is Circular Fashion? The Future of Fashion

February 19, 2025

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Sustainable Holiday Tips: Cut Waste This Festive Season
Brand Purpose

Sustainable Holiday Tips: Cut Waste This Festive Season

November 25, 2024

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61 B Corp Gift Ideas for Green Friday
Brand Purpose

61 B Corp Gift Ideas for Green Friday

November 18, 2024

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Get Grounded in the Plastic Reality Project with Paloma Jacome
Brand Purpose

Get Grounded in the Plastic Reality Project with Paloma Jacome

October 30, 2024

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The Top 5 Brands Keeping Our Oceans Plastic-Free
Brand Purpose

The Top 5 Brands Keeping Our Oceans Plastic-Free

July 31, 2024

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Pride & Purpose: Queerbaiting and Pride Month Marketing
Brand Activism

Pride & Purpose: Queerbaiting and Pride Month Marketing

June 24, 2024

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Composting Day: When Circularity Improves Mental Health
Brand Purpose

Composting Day: When Circularity Improves Mental Health

May 28, 2024

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Exploring Mental Health and Culture
Social Impact

Exploring Mental Health and Culture

May 28, 2024

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Purpose-Driven Leadership with Matthew McCarthy
Brand Purpose

Purpose-Driven Leadership with Matthew McCarthy

November 30, 2023

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