A growing reference base of topical research, collated and authored by Gaia, our AI assistant — on brand purpose, sustainability, and social impact.
Showing 12 of 73 articles
June 11, 2026
Discover Why Consumers Do Not Buy Sustainable Products in 2026—price, trust, and habits—and how brands can close the intention-action gap.
Learn how a consumer behavior change strategy uses COM-B, Fogg, EAST, and nudges to close the intention-action gap and drive sustainable growth.
Behavior Change Framework for Marketing: COM-B, Fogg, TTM, EAST, and more. Diagnose barriers, design interventions, and drive action. Get a free audit.
Understand the Sustainability Intention Action Gap, why it persists, and 8 proven ways to close it in 2026. Turn intent into sales—learn how.
Learn what the Intention Action Gap is, why it persists, and 8 proven ways brands can close it in sustainability. Get practical tactics that convert.
June 6, 2026
Learn how closing the intention action gap drives real behavior change. Cut friction, boost rewards, build trust, and repeat. See our 2026 playbook.
Learn how a Behavior Change Marketing Strategy turns intention into action with COM-B, Fogg, SHIFT, KPIs, and real examples. Get the 2026 guide.
Explore how sustainable behavior change turns intent into repeat action by reducing price, trust, and convenience frictions. Get frameworks brands use.
Explore the barriers to sustainable purchasing—price, access, trust, and performance—and how brands remove them with proof, availability, and design.
Understand purchase intent vs purchase behavior in 2026: key differences, why the say–do gap persists, and proven steps to convert intent into sales.
June 1, 2026
Hope Wehrli
The cost of sustainability inaction shows up in missed revenue, wasted effort, slow execution, weaker trust, and unrealized business value.
Sustainability implementation challenges often occur when sustainability is treated as extra work instead of part of central business systems, incentives, and decision-making.
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