Activating BRAND PURPOSE
Welcome to Grounded
We’re a multi-award-winning boutique marketing agency specializing in articulating and then activating brand purpose and sustainability, especially at retail. Our team of sustainability experts, creatives, strategists, brand activators, and e-commerce consultants thrive at the intersection of brand purpose, commercial strategy and social impact.
Transform Your Brand Purpose Into Profit
As a certified B-corp, we know how to help you transform your brand purpose into profit and create value by doing good.
We work with brands, retailers, startups, and nonprofits all over the world to ensure that their brand purpose is simply and powerfully articulated so that the WHY of brand purpose unlocks the WAY of profit through brand strategy, design, packaging, identity and storytelling.
We then work closely and cross-functionally with brand, marketing, commerce, sustainability, CSR, Impact, PR and leadership teams to activate that brand purpose at the moments that matter — consistently — across every touchpoint to scale the business and accelerate impact through e-commerce, custom technology solutions and brand partnerships.
Our Community of Clients
Our Thinking & Thought Leadership
If you haven’t had a moment to look through the Cannes Lions winners from this year’s...
A couple of weeks ago, I visited ChangeNow, the World’s largest event of solutions for the planet...
Retail Activation for Good: Your definitive guide to activating brand purpose and sustainability at retail
Over the past several years, CPG giants and retailers have announced ambitious ESG goals. From...