Get Grounded
Grounded is a multi-award-winning, B Corp certified brand activation agency — thriving at the intersection of brand experience, commercial innovation, sustainability and social impact.
We work with brands, retailers, startups and nonprofits all over the world, helping them transform purpose into profit, commercialize sustainability and drive positive behavior change at scale.
We also open-source our IP, invest in the startup social enterprises that we help accelerate and make our client the CEO (which is why we don’t need one).
Find & Quantify Your Biggest Intention-Action Gaps. Prove The Business Value
- AI assisted 5C landscape assessments (Company, Culture, Category, Competitor and Consumer).
- Intention-action gap research, analysis and quantification
- Implicit associations, needstates, growth drivers, brand barriers, commercial innovation & go to market strategy
Connect Your Brand To Your Goals & Commitments. Avoid Greenwashing
- Corporate narratives, brand and social purpose
- Sustainability marketing and storytelling, brand strategy, positioning, architecture and archetyping
- Agile innovation, design sprints, claims & concept testing
Change Behavior Through Packaging, Design, Campaigns & Experiences
- Brand identity, packaging, websites, digital products, agentic commerce & innovation
- Content, video, advertising, campaigns, events, trade shows, stakeholder engagement and brand experiences
- Retail (Customer journeys, category strategy, commercial selling stories, brand and retail activation campaigns, social, influencer, POSM and tactical toolkits).
Scales Revenue & Impact Through Reporting, Partnerships, Community & PR
- Sustainability & social impact measurement & reporting
- PR, corporate social responsibility & communications
- Commercial, non-profit and pre-competitive partnerships and strategic alliances
- Collaboration training, action labs, design sprints, speaking engagements and thought leadership
Case Studies
Helping girls fight stereotypes - one photo at a time
Using a documentary to help protect the tribes of the Amazon
Kicking off a new decade of WhistlePig Whiskey tail first
Using one little fiber to help change the fashion industry
