Activating BRAND PURPOSE
Welcome to Grounded
We are multi-award winning, B-corp certified social impact agency thriving at the intersection of brand experience, commercial innovation and social impact. We work exclusively with purposeful brands, retailers, startups and nonprofits – helping them to articulate their purpose, activate their brands and accelerate their impact.
We are women led and well on our way to becoming zero net certified. We open-source our IP, invest in the start-up social enterprises that we help accelerate and donate 5% or our gross revenue to nonprofits every year.
Transform Your Brand Purpose Into Profit
As a certified B-corp, we know how to help you transform your brand purpose into profit and create value by doing good.
We work with brands, retailers, startups, and nonprofits all over the world to ensure that their brand purpose is simply and powerfully articulated so that the WHY of brand purpose unlocks the WAY of profit (or revenue) with complete clarity, confidence and authenticity.
We co-create the best ideas, content, experiences and campaigns at the moments that matter to close the intention-action gap and make sustainable buying decisions more aspirational and rewarding.
We create partnerships between brands, retailers, start-ups and nonprofits – creating a flywheel effect of economic, social and environmental impact – powered by artistry, storytelling, workshops, design sprints, technology and thought leadership.
And then, we work closely and cross-functionally with brand, marketing, commerce, sustainability, CSR, Impact, PR and executive leadership teams to help navigate, integrate and activate your efforts inside and out — consistently — across every touchpoint to scale the business and accelerate your social impact.
Our Community of Clients
Our Thinking & Thought Leadership
If you haven’t had a moment to look through the Cannes Lions winners from this year’s...
A couple of weeks ago, I visited ChangeNow, the World’s largest event of solutions for the planet...
Retail Activation for Good: Your definitive guide to activating brand purpose and sustainability at retail
Over the past several years, CPG giants and retailers have announced ambitious ESG goals. From...