Articulating PURPOSE
Activating BRANDS
Accelerating IMPACT

Articulating PURPOSE
Activating BRANDS
Accelerating IMPACT

Transform your purpose into profit and create value by doing good.

We are a multi-award winning collection of creatives, innovators, content creators and brand activators thriving at the intersection of brand experience, commercial strategy and social impact.

“Grounded is my go-to resource for activating partnerships between brands, businesses, and non-profits in order to drive significant change in the world.”

ARTICULATE

ACTIVATE

ACCELERATE

ARTICULATE

ACTIVATE

ACCELERATE

OUR COMMUNITY

 

The Connection Between Brand Activism and Brand Purpose

The Connection Between Brand Activism and Brand Purpose

Brand Activism isn’t really meant to be this impulsive, reactionary or a convenient play for PR  — unless it’s driven by fear. It stems from a commitment to a core purpose over time and if it to have commercial clout it should lie at the intersection of what the brand uniquely offers, the world needs and what people want.

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The Ultimate Guide to Environmental Justice

The Ultimate Guide to Environmental Justice

Environmental justice has been a sought after civil right for black, indigenous, and people of color for decades but more recently mainstream media has shown how the crises disproportionately affect certain populations. Companies and Brands can take the lead.

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It’s time to get grounded.

It’s time to get grounded.