A Social Impact Agency That Means Business
Report on Progress, Tell Your Story And Scale Your Revenue & Impact Through Social Impact Campaigns, CSR and Strategic Partnerships
The Flywheel of Impact
The Flywheel of Impact enables any brand, social enterprise, or non-profit to define, activate, measure and then report on the biggest opportunity for triple bottom line impact — for people, planet, and profit.
Done well, this quite literally creates a flywheel - where the ‘money’ generated can power the ‘mission’ and help scale and sustain strategic partnerships. The ‘magic’ always comes from a deep understanding of the transformative utility or brand experience that you (and potentially your partners) can uniquely offer.
The Sustainable Value Proposition (SVP) lies at the intersection of the Mission (what you stand for), Money (the biggest intention-action gap), and **Magic **(the transformative experience). Your SVP helps accomplish strategic and executional singularity, organizational transparency and complete partner and key stakeholder accountability – so you can better report of progress, tell your sustainability story and scale revenue and impact.
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Frequently Asked Questions
Everything you need to know about our impact and partnership approach.
We analyse your belief, purpose, pursuits, barriers, and drivers to find strategic partners whose mission and capabilities complement yours. This goes beyond surface-level alignment — we look for partners who can genuinely amplify your impact.
Yes. We have a wide network of mission and values-driven partners and collaborators. We don't just make introductions — we structure the partnerships for mutual benefit and measurable outcomes.
By identifying the intersection of mission, money (the intention-action gap), and cultural or community relevance — then designing scalable ideas and campaigns that bridge the gap between what people say they want and what they actually do.
We offer ongoing consultancy, measurement, and optimisation. This includes regular reporting, partnership health checks, and strategic adjustments to keep the flywheel spinning effectively.
Yes. We specialise in developing balanced scorecards that track financial, social, and environmental indicators — ensuring your impact work is measurable, reportable, and tied to business performance.
Yes. The Flywheel framework supports both near-term activation and long-term strategic planning. We help you build a roadmap that connects immediate wins to sustained, measurable progress.
A typical engagement includes discovery and landscape mapping, partnership identification and design, impact measurement framework development, stakeholder alignment workshops, and a scalable programme blueprint.
Often 3-6 months, depending on the number of partnerships and markets. We design programmes for scalability from the start, so the transition from pilot to full deployment is built into the framework.
Through evidence-based insights and co-created strategies that build alignment. We create compelling business cases that connect impact metrics to commercial outcomes, making it easy for stakeholders to see the value.