Close the Gap Between Brand, Sustainability & Business Performance
Can you demonstrate and quantify the commercial return and competitive advantage you’re getting from your investments into ESG, sustainability and social impact?
Find The Gap. Build the Business Case. Get Clarity on the Job to be Done
Many sustainability and purpose driven initiatives struggle to get traction because teams cannot clearly connect them to growth strategy and value creation. If you're struggling to get buy-in and alignment, we can help you identify the biggest gaps and quantify the lost opportunity so you can prove out the ROI for your brand.
Step 1
1.Finding The Gap
We start by undertaking a complimentary AI driven 5C landscape assessment (company, culture, category, consumer and competitor) to identify where your biggest intention action gaps are — inside and out.
The result: A custom dashboard and initial assessment of the biggest intention action gaps preventing your brand or business from commercializing sustainability — along with a strategic recommendation on how to close the biggest gap — quantifying that lost opportunity.
Step 2
2.Mapping The Value Chain & Stakeholder Ecosystem
Once the biggest gap has been identified, we'll work with you to map out your value chain that connects all of your key stakeholders together.
The result: A clear map of the most significant drivers, barriers, pain points and bottle-necks that have the potential to create risk and misalignment - impacting decision making and behavior across your value chain.
Step 3
3.Crystalizing The Right To Win With Customers & Consumers
Unless you can drive behavior change and purchase intent - nothing will happen.
In the final stage, we deploy Implicit Association Testing (IAT) to measure the unconscious associations, barriers and drivers influencing how people perceive and buy your brand. This isn't opinion polling — it's the very latest in neuroscience and behavioral research.
The result: We isolate the factors that differentiate your from the competition in the category (and determine whether or not people will buy) and then using all the data and insights that have been collected - articulate the propelling problem that your brand or business is uniquely positioned to solve.
What You Get
Research, Insights & Deliverables
AI Driven Data Dashboard & Report
Get the insight, data and confidence levels you need to identify your biggest intention-action gap and quantify the go to market opportunity
Barriers & Drivers Across the Value Chain
An overview of the barriers, drivers, pain points and bottlenecks that characterize your consumers, customers and key stakeholders.
Behavior Change & Revenue Generation
As well as a clear articulation of the job to be done, you'll get insight on how to win with customers and consumers and differentiate your brand.
Get Started
Discovery Call
Book a discovery call so we can demo the 5C landscape assessment and get you onboarded.
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Frequently Asked Questions
Everything you need to know about closing the intention-action gap
Because most organisations don’t have a sustainability strategy problem — they have an intention–action gap between strategy and execution. Using our 5C assessment and Gaia, we identify where delivery is breaking down and quantify the lost revenue, growth and commercial impact.
If your sustainability or brand purpose strategy isn’t driving measurable results, the intention–action gap already exists. We quantify the gap so you can clearly see the commercial opportunity, revenue upside and cost of inaction.
Not to get started. We combine available data, stakeholder insight and behavioural analysis within our 5C framework to identify the highest-impact commercial gaps quickly and credibly.
You’ll get initial clarity fast through our AI-powered 5C assessment, with deeper insights developed through stakeholder and behavioural analysis. Most organisations unlock actionable, revenue-driving opportunities within weeks.
Because executive alignment rarely translates into aligned incentives, ownership or execution across teams. We diagnose where ESG, marketing and commercial priorities are misaligned, and show exactly what’s blocking progress and performance.
A clear, evidence-based diagnosis of where execution is breaking down across your company, culture, category and customers. You’ll understand what’s happening, what it’s costing, and where to act to unlock measurable business growth.
We don’t create more strategy — we identify why your current strategy isn’t delivering results. Then we translate that into a clear, quantified commercial opportunity you can act on immediately.
Yes — we quantify the commercial impact of your intention–action gap so you can clearly demonstrate the ROI, revenue potential and business case to secure internal buy-in.