White Papers & Playbooks
In-depth research and frameworks for sustainable fashion, brand purpose, and retail activation. No sign-up required. Just help yourself.
Sustainable Fashion
The fashion industry is at a turning point.
With new policies, regulations, and consumer expectations reshaping the industry, brands that adapt will thrive — those that don't will fall behind.
Our free white paper, Mind the Gap: Policy to Profit in Fashion: How new rules can create commercial wins for fashion, is a guide for brand, innovation, marketing and sustainability professionals looking to:
- Navigate new ESG policies and sustainability regulations
- Turn compliance into competitive advantage
- Commercialize sustainability to deliver a triple bottom line impact
Developed with expert legal counsel and industry leaders and supported by Gaia, our real-time AI assistant that customizes recommendations to your brand or business, this white paper equips you with the data, insights, and practical guidance to navigate the most transformational policies, legislation and reporting standards and drive sustainable innovation.
Articulating Brand Purpose: The BPP Framework
Connect the WHY of purpose to the WAY of profit
The BPP is a framework designed to help organizations and brands connect the WHY of purpose to the WAY of profit. Think of it as a business strategy / canvas on a page to connect purpose and sustainability with the commercial drivers of your business.
The BPP is published by the ANA Center for Brand Purpose as a global best in class approach for articulating brand and corporate purpose.
Excellence in Execution: Retail Activation for Good
Activate brand purpose and sustainability at the shelf
This playbook includes frameworks, tools, and inspirational case studies to help activate brand purpose and sustainability at retail with excellence.
The tools and frameworks inside are designed to enhance co-creation and collaboration between sustainability, brand, sales, trade-marketing and customer teams to close the intention-action gap at retail.
The playbook is a culmination of three years worth of proprietary research, and consultation with some of the world's largest brand owners and retailers.