What does a multi-award winning creative impact agency do, exactly? Well, we use the power of storytelling and ideas to change the world. And we like making them BIG, GOOD & FAST! Big ideas that change behavior and drive good growth – delivered at speed. So, if you feel the urgency to act and you can imagine a better world, then join us. Because we’re hellbent on creating one.
BIC has partnered with Kids In Need Foundation to provide teachers and students with essential classroom supplies. This case study showcases the "Support Teachers. Empower Students." campaign, featuring teacher ambassadors from across the country sharing how the right supplies impact student engagement and equity. The initiative includes the "Joy on the Road" tour bringing supplies and surprises to four major cities.
Bring LYCRA's Coolmax technology to life through an immersive brand activation campaign that demonstrates the tangible performance benefits consumers care about most. Showcase how Coolmax delivers advanced moisture-wicking, stain resistance, and cooling performance through compelling visual storytelling.
Celebrate timeless style that transcends trends through an evocative brand activation campaign for LYCRA's VintageFX HiRes. Explore how modern fabric innovation honors vintage aesthetics, delivering authentic silhouettes with contemporary comfort. Showcase the intersection of heritage design and advanced performance technology, proving that true style never goes out of fashion.
Celebrating a new solar powered whiskey that’s so bright you’ll need shades. WhistlePig and Pit Viper teamed up to take the season by the tail, ham it up, and and free pour a glass to our favorite star - the sun. Proud to have reached 100% solar power, they created a sun-toasted, summer-friendly whiskey to celebrate. Afterall, the best way to save the planet is to have a better party than those destroying it! Summerstock whiskey in hand they grabbed their PitViper glasses and invited pigs and people everywhere to sip in style through the solstice and beyond.
Part of a series of ads to reposition Slumberland staff as Sleep Couselors. Not sales people. In order to help shoppers find the sleep solutions they need no matter what their sleep problem.
People would rather go to the dentist than shop for a mattress. They are suffering Mattress-shop-a-phobia— To have an extreme fear or aversion to shopping for a mattress. By diagnosing the ailment we could start suggesting a cure and differentiate Slumberland as the antithesis to other mattress retailers. We also positioned the sales force as empathetic Sleep Counselors - uniquely equipped to guide shoppers to the ideal TSI solution that solves their specific sleep problem. Shoppers could finally stop stressing and start sleeping with Slumberland.
A video to help demonstrate the impact QIRA can have on products and the planet with a clear comparison to fossil fuel.
Part of a video series to educate the apparel industry on the latest innovation of neew renewable LYCRA fiber made with QIRA.
Part of a docuseries created to take sustainability leaders in the apparel industry behind the scenes and into the lives of the farmers that are growing the corn for this latest innovation.
If seeing is believing, than walking the farm is proof. In order to keep the excitement building and show textile & apparel companies the impact of switching to new renewable LYCRA® fiber, we needed them to experience the innovation first hand. It would be hard -and unsustainable!- to bring everyone to an Iowa farm, so we used the magic of VR to bring the farm to them.
A graphic neumonic that helped demonstrate their latest innovation created in partnership with QIRA which is allowing them to transform annually renewable field corn into new LYCRA fibers.
With fashion and apparel becoming one of the top polluters on our planet, The LYCRA Company was stepping up with a new sustainability strategy and a call to action — to keep in the loop with LYCRA. It was an open invitation for the apparel industry to join them in their efforts to change the cycle and create a more circular industry.
70% of Americans suffer from a poor night's sleep — driving many people to some crazy extremes to try and find it. Like headstands before bed, blowing bubbles and breathing through their left nostril! But the solution is so much simpler. Thanks to our human proxy, Peanut the dachshund, we help people ditch the crazy bedtime hacks — and get their best night’s sleep every night with a Tempur-Pedic® at Ashley.
Mule Men exists to deliver disaster relief, because it’s only relief when it gets delivered. They needed a clear and compelling visual identity and brand story to reflect their no nonsense approach to logistics and humanitarian relief - to differentiate themselves from other larger relief organizations and reflect the unique attitude, ethics and personalities of the mulement themselves, many of whom are veterans.
We partnered PLAN USA with Unsplash, the internet’s source of freely usable visuals, to reframe the way girls are represented in media all around the world. Because if we can change the way the world sees girls, we will change the way girls see themselves.
To drive more relevance with sustainability minded shoppers, Delhaize harnessed the power of bees. They used their retail ecosystem to educate shoppers on the importance of bees and reward them for helping to protect them. Because bees really are unBEElievable!
Safe Ground is a Five-year campaign developed to bring attention and assistance to the survivors of armed conflict through the promotion of sport. The UNMAS division of the United Nation’s needed a way to garner investment and partners in order to turn minefields into soccer fields and bring communities back together through sport.
Introducing the latest innovation from The LYCRA comapny that recycles textile waste into new fibers, creating a starting point for circularity.
Tree-Free Greetings is the only Greeting Card that gives back— not just to the person sending or receiving but also the planet and the causes people care about. Along with protecting the planet and fostering stronger human connections, we leveraged greeting cards to drive a campaign to raise $25M for nonprofits over the next 10 years by making it easier and more rewarding for people to write and send cards.
The Boss Hog is Whistle Pig’s most premium, most unconventional whiskey and the Boss Hog VII would be the most stupendous yet. They needed a package as experiential as the whiskey itself. The premum design was inspired by Magellan’s quest circumnavigating the globe taking every person lucky enough to sample it on a world tour of the senses.
Introduced & branded an innovative new digital loyalty points exchange platform that brings customers, merchants, brands together with the causes that they love.
Help iDesign transform their plastics based storage business into a sustainability champion — inspired and motivated by Nature's Order to help people live simply.
One Sight is the nonprofit arm of Luxxotica. And their purpose is simple — to unlock human potential by helping people around the world see more clearly. Because when you can see better, the world is better.
Part of a video series introducing #NEWwisdom — a movement and a multi-channel digital experience built to inspire and engage the NEW community through human stories. It consists of bite-sized films and social posts that share wisdom gathered from a person’s most crucible moments. The hub unveils the full, ever-growing collection of stories to keep the movement alive and thriving. Under the platform lives a clever bit of tech that feeds a dashboard, showing the learnings and interest of the community in order to inspire future stories and garner insight from the community.
Regeneration is a new product line that turns waste into new products while also rewarding shoppers for shopping more consciously.
Mary’s Center has been a leader in community health and economic growth in Washington DC and Maryland for over 30 years. As a healthcare center founded on caring for pregnant women— they now had a full service offering and needed to rebrand in order to reflect this expanded offering.
We created a little book to solve a big problem — to close the gender gap in American politics by inspiring more women to run for office.
Refresh a heritage New York City nonprofit and create a campaign to help get underserved children out of NYC so they can improve relationships, open their minds and unlock their full potential.
Launch a new cannibis brand born of indigenous native american techniques to bring the healing power of sacred plants to market —ushering in a more enlightened age of medicine.
Driving awareness and viewership of Celine Cousteau’s documentary in order to bring people and local communities together to help save the indigenous people of the Amazon.