Sustainability Storytelling

LYCRA + QIRA: Farm to Fiber VR Tour

If seeing is believing, than walking the farm is proof. In order to keep the excitement building and show textile & apparel companies the impact of switching to new renewable LYCRA® fiber, we needed them to experience the innovation first hand. It would be hard -and unsustainable!- to bring everyone to an Iowa farm, so we used the magic of VR to bring the farm to them.