Grounded World

Mule Men: Relief Delivered

Mule Men exists to deliver disaster relief, because it’s only relief when it gets delivered. They needed a clear and compelling visual identity and brand story to reflect their no nonsense approach to logistics and humanitarian relief - to differentiate themselves from other larger relief organizations and reflect the unique attitude, ethics and personalities of the mulement themselves, many of whom are veterans.

The ReUnited States Social Impact Case Study | Grounded World