Grounded World
Phil White

Phil White

Founder & CEO

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Founder and CEO of Grounded World, Phil brings decades of experience in brand strategy, purpose-driven marketing, and sustainable business transformation.

Articles by Phil White

Activation Impact

Mark's Test Post

May 1, 2026

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Understanding & Activating Brand Purpose in Retail
Brand Purpose

Understanding & Activating Brand Purpose in Retail

February 26, 2025

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Brand Purpose

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December 1, 2023

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Going Circular: The Story of Decathlon
Brand Purpose

Going Circular: The Story of Decathlon

October 24, 2023

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Earth Day Campaigns: Are They Really Closing the Gap?
Brand Purpose

Earth Day Campaigns: Are They Really Closing the Gap?

April 26, 2023

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The Power of Brand Poetry in Advertising
Brand Activism

The Power of Brand Poetry in Advertising

April 18, 2023

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4 Ways Fashion Brands Can Be More Sustainable
Sustainability

4 Ways Fashion Brands Can Be More Sustainable

March 28, 2023

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B Corp Month
Brand Purpose

B Corp Month

March 2, 2023

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Articulating Brand Purpose
Brand Purpose

Articulating Brand Purpose

January 26, 2023

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What is Green Friday? Black Friday Alternative (2025)
Brand Purpose

What is Green Friday? Black Friday Alternative (2025)

December 1, 2022

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Gender Equality: 5 Ways Brands Can Take Action
Brand Purpose

Gender Equality: 5 Ways Brands Can Take Action

November 29, 2022

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What Social Justice Means
Brand Activism

What Social Justice Means

August 19, 2021

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The Value of Brand Authenticity
Brand Purpose

The Value of Brand Authenticity

May 7, 2019

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