Matt Deasy

Business Development Lead

Matt Deasy is Business Development Lead at Grounded and an independent consultant, helping purpose-driven brands scale impact with clarity and commercial strength. Matt is a certified ‘B Leader’ - a trained consultant officially recognized by B Lab (the nonprofit behind the B Corp movement) to support companies on their journey toward B Corp certification, a graduate of Harvard Business School’s Sustainable Business Strategy program, and studied the UN Sustainable Development Goals program at the University of Copenhagen.

Matt brings a unique blend of entrepreneurial grit and sustainability expertise to Grounded, has contributed to publications such as Sustainable Times and B Lab Portugal, and is an expert ambassador at Brilliant Ideas Planet, exploring the evolving role of business in addressing global challenges.

Articles by Matt Deasy

Brand Purpose

BRAND IDENTITY: How a Clearly Defined Identity Builds Trust

April 25, 2026

Matt Deasy

Articles by Matt Deasy

BRAND IDENTITY: How a Clearly Defined Identity Builds Trust

Purpose-Driven Marketing: The New Standard for Brand Activation

Brand Marketing Campaigns: Building Purpose-Driven Impact Through Strategic Creativity

Cause Marketing Campaigns: Strategic Frameworks That Unite Purpose With Performance

Community Engagement Strategy: Building Authentic Relationships That Drive Lasting Impact

Brand Purpose Examples: How Top Brands Drive Impact

Why Your Brand Mission Matters More Than Ever: A Strategic Guide for Purpose-Led Leaders

Brand Activation at Retail: Transforming Store Spaces Into Purpose-Driven Experiences

Social Impact Campaigns: Turning Audience Energy into Lasting Change

Human Centered Marketing: Why People First Drives Growth

Retail Activation: Transform your Store Into an Experience

Ethical Practices: Build Trust Through Leadership & Action

Cultural Relevance: How Purpose-Led Brands Stay Connected

Shopper Behaviour Insights: How the Path to Purchase Transforms Brand Strategy

Stakeholder Engagement Strategy: Building Relationships That Drive Purpose and Performance

Cause Related Marketing: How Purpose-Driven Partnerships Create Shared Value

Retail Marketing Campaigns: How Purpose-Driven Brands Win in Physical and Digital Spaces

Sustainability Market Research: Turn Purpose Into Performance

Shopper Marketing: Turn Retail Moments Into Lasting Impact

Brand Experience Strategy: How You Turn Touchpoints Into Trust

Brand Activation Strategy: Turning Purpose into Participation

Integrated Marketing Strategy: The Key to Brand Activation

Building a Customer Engagement Strategy That Activates Your Brand

CSR Strategy: Build Corporate Social Responsibility That Drives Purpose and Profit

Brand Activation Strategy: Transform Purpose Into Profit Through Meaningful Engagement

Impact Measurement: The Brand Purpose Agency’s Guide to Proving What Matters

Brand Storytelling: How Purpose-Driven Narratives Build Commercial Value

Cause Marketing: Building Brand Value Through Purpose-Driven Partnerships

Sustainability Communication: Building Trust Through Authentic Storytelling

Employee Satisfaction: The Hidden Engine of Purpose-Driven Growth

Ethical Sourcing: How To Build Integrity into Supply Chains

Sustainability Initiatives: A Strategic Guide to Building Authentic Environmental Impact

Corporate Responsibility: Building Business Strategy Around Impact and Accountability

Brand Identity: How a Clearly Defined Brand Identity Builds Trust

PURPOSE DRIVEN COMPANIES: How Clear Purpose Fuels Growth

Mission and Values: The Strategic Foundation That Drives Purpose-Led Organizations

Brand Marketing Campaigns: Building Impact Through Strategic Creativity

Company Culture: Building Workplace Environments That Drive Impact and Performance

Brand Vision: How a Clear Future Direction Drives Strategy and Growth

Purpose-Driven Brands: Why Consumer Demand for Values Is Reshaping Business Strategy

Understanding Brand Values: The Foundation of a Successful Business

Brand Purpose: The Foundation That Drives Profit and Impact

Avoid Greenwashing: When Misleading Claims Ruin Brands