Matt Deasy

Business Development Lead

Matt Deasy is Business Development Lead at Grounded and an independent consultant, helping purpose-driven brands scale impact with clarity and commercial strength. Matt is a certified ‘B Leader’ - a trained consultant officially recognized by B Lab (the nonprofit behind the B Corp movement) to support companies on their journey toward B Corp certification, a graduate of Harvard Business School’s Sustainable Business Strategy program, and studied the UN Sustainable Development Goals program at the University of Copenhagen.

Matt brings a unique blend of entrepreneurial grit and sustainability expertise to Grounded, has contributed to publications such as Sustainable Times and B Lab Portugal, and is an expert ambassador at Brilliant Ideas Planet, exploring the evolving role of business in addressing global challenges.

Articles by Matt Deasy

Brand Purpose

BRAND IDENTITY: How a Clearly Defined Identity Builds Trust

April 25, 2026

Matt Deasy

Articles by Matt Deasy

BRAND IDENTITY: How a Clearly Defined Identity Builds Trust

Purpose-Driven Marketing: The New Standard for Brand Activation

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Brand Purpose Examples: How Top Brands Drive Impact

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Social Impact Campaigns: Turning Audience Energy into Lasting Change

Human Centered Marketing: Why People First Drives Growth

Retail Activation: Transform your Store Into an Experience

Ethical Practices: Build Trust Through Leadership & Action

Cultural Relevance: How Purpose-Led Brands Stay Connected

Shopper Behaviour Insights: How the Path to Purchase Transforms Brand Strategy

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Cause Related Marketing: How Purpose-Driven Partnerships Create Shared Value

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Sustainability Market Research: Turn Purpose Into Performance

Shopper Marketing: Turn Retail Moments Into Lasting Impact

Brand Experience Strategy: How You Turn Touchpoints Into Trust

Brand Activation Strategy: Turning Purpose into Participation

Integrated Marketing Strategy: The Key to Brand Activation

Building a Customer Engagement Strategy That Activates Your Brand

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Impact Measurement: The Brand Purpose Agency’s Guide to Proving What Matters

Brand Storytelling: How Purpose-Driven Narratives Build Commercial Value

Cause Marketing: Building Brand Value Through Purpose-Driven Partnerships

Sustainability Communication: Building Trust Through Authentic Storytelling

Employee Satisfaction: The Hidden Engine of Purpose-Driven Growth

Ethical Sourcing: How To Build Integrity into Supply Chains

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Brand Identity: How a Clearly Defined Brand Identity Builds Trust

PURPOSE DRIVEN COMPANIES: How Clear Purpose Fuels Growth

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Brand Marketing Campaigns: Building Impact Through Strategic Creativity

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Brand Vision: How a Clear Future Direction Drives Strategy and Growth

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Understanding Brand Values: The Foundation of a Successful Business

Brand Purpose: The Foundation That Drives Profit and Impact

Avoid Greenwashing: When Misleading Claims Ruin Brands