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social impactbrand activation

BIC Case Study | Support Teachers. Empower Students.

BIC has partnered with Kids In Need Foundation to provide teachers and students with essential classroom supplies. This case study showcases the "Support Teachers. Empower Students." campaign, featuring teacher ambassadors from across the country sharing how the right supplies impact student engagement and equity. The initiative includes the "Joy on the Road" tour bringing supplies and surprises to four major cities.