Caroline Davison — Managing Director | Grounded World

Expertise includes brand and communications strategy and execution, creative campaign development, agency leadership, integrated marketing, senior client relationship management, team structure, commercial & legal oversight, organisational design and B Corp inspired process.

Sector experience covers FMCG, food and drink, entertainment, charity, sport, tech, automotive, & finance, spanning national and international consumer brands, all stages of the marketing funnel and pretty much every media channel out there!

- Advisory Board member of Purpose Disruptors, an award-winning non-profit transforming the ad industry to work in harmony with the natural world.

- Co-author of Ecoffectiveness (2020) and Beyond the Chaos, Ahead of the Curve (2025), emissions based reporting white papers

- Contributing author of the UN-recognised Advertised Emissions Reports (2021, 2022)

- One of Forbes' 43 People Changing Advertising For The Climate

- Sustainability Thought Leader (Campaign, The Drum)

- Speaker (SXSW, AdWeek, IPA)

- Creative and Effectiveness Judge (One Show Green Pencil, DMAs)

- Educator (content creator for IPA Net Zero Certificate, Change the Brief)

- Reclaiming Agency 2020 cohort, a leadership programme for driving positive change within the industry