Social Innovation is the new marketing.

Brand activism is the new sex.

This is where we capture our thoughts and commentary on news, views and events from around the globe to provoke discussion and inspire transformation through social innovation, corporate responsibility, brand purpose and social impact.

It’s Time to Break Hate

Hate is complex and multi-faceted. Merriam Webster defines it as “intense hostility and aversion usually deriving from fear, anger, or sense of injury,” and “extreme dislike or disgust.” It is “to feel extreme enmity toward, to regard with active hostility.” This...

read more


Is your organization ready for the challenge of Sustainagility? Sustainability, in the context of business, is the mega-process whereby an organization creates long-term value across three integrated parameters; environmental, social and economic, which at the very...

read more

Shopping with Purpose: A Gen Z Perspective.

Are Retailers As Sustainable As We Think They Are? As Generation Z, we have grown up witnessing a worsening climate crisis. We are committed to brands and companies that prioritize sustainability. However, the brands we tend to follow and buy have varying levels of...

read more

Looking for more? Follow us.