Social Innovation is the new marketing. Brand activism is the new sex.

This is where we capture our thoughts and commentary on news, views and events from around the globe to provoke discussion and inspire transformation through social innovation, corporate responsibility, brand purpose and social impact.

To B or Not to B. Is That Really a Question?

‍ ‍ Purpose is the pin-up of 2019, for better or for worse. First, the re-statement by 181 US CEOs (under the auspices of the business roundtable) that the paramount duty of business is not just to maximize shareholder value but is instead to maximize broader...

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A Lions Half-Hearted Purpose Revealed at Cannes

Purpose can unleash potential to benefit people, planet and profit —but only when its aligned with a company's proposition and beliefs.‍ Brian P Kelly | Strategist ‍ All at once, the advertising industry seems to be aghast about purpose as if it’s emergence out of...

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Take Pride in Purpose

‍ This weekend NYC will host World Pride as it recognizes the 50th anniversary of the Stonewall Riots - a series of violent demonstrations by members of the gay community against a police raid that began in the early morning hours of June 28, 1969, at the Stonewall...

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