Brand activism is the new sex.
This is where we capture our thoughts and commentary on news, views and events from around the globe to provoke discussion and inspire transformation through social innovation, corporate responsibility, brand purpose and social impact.
Brand Activism: Stand for Something, Before Taking a Stand
Brand Activism isn’t really meant to be this impulsive, reactionary or a convenient play for PR — unless it’s driven by fear. It stems from a commitment to a core purpose over time and if it to have commercial clout it should lie at the intersection of what the brand uniquely offers, the world needs and what people want.
Climate Action
Companies tackling climate action could lead the future.. Brian P Kelly | Strategist Click here to listen to this article as a podcast Source Iceland just held a funeral for its first glacier lost to Climate Change. Dozens of people, including Iceland's prime minister...
The Super Bowl: One Team One Dream Or Just Another Missed Opportunity?
A lot has been written about the Super Bowl this past week. And even more has been spent. Each 30 second ad spot cost $5.6m. Fox, (who’s inventory sold out in November) sold 82 ad units in total at 30 seconds each. That’s almost ½ billion dollars in media - let alone...
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