“Once you free yourself from the need for perfect acceptance, it’s a lot easier to launch work that matters.” – Seth Godin
Feel free to scroll over our key areas of focus and thought leadership below. This is where we spend much of our time working with clients and where we’ll definitely always have a point of view to challenge the status quo.. Hopefully you’ll find these introductory guides useful and if we’re missing anything – do let us know!
Brand Activism isn’t really meant to be this impulsive, reactionary or a convenient play for PR — unless it’s driven by fear. It stems from a commitment to a core purpose over time and if it to have commercial clout it should lie at the intersection of what the brand uniquely offers, the world needs and what people want.
Environmental justice has been a sought after civil right for black, indigenous, and people of color for decades but more recently mainstream media has shown how the crises disproportionately affect certain populations. Companies and Brands can take the lead.
Companies tackling climate action could lead the future.. Brian P Kelly | Strategist Click here to listen to this article as a podcast Source Iceland just held a funeral for its first glacier lost to Climate Change....