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Social Innovation is the new marketing. Brand activism is the new sex.
This is where we capture our thoughts and commentary on news, views and events from around the globe to provoke discussion and inspire transformation through social innovation, corporate responsibility, brand purpose and social impact.
The Super Bowl: One Team One Dream Or Just Another Missed Opportunity?
A lot has been written about the Super Bowl this past week. And even more has been spent. Each 30 second ad spot cost $5.6m. Fox, (who’s inventory sold out in November) sold 82 ad units in total at 30 seconds each. That’s almost ½ billion dollars in media - let alone...
It’s Time to Break Hate
Hate is complex and multi-faceted. Merriam Webster defines it as “intense hostility and aversion usually deriving from fear, anger, or sense of injury,” and “extreme dislike or disgust.” It is “to feel extreme enmity toward, to regard with active hostility.” This...
SDG 6 – Clean Water and Sanitation
Half of the world’s population experiences severe water scarcity at least one month a year and 785m people still remain without clean drinking water, while another 2.6 billion lack proper sanitation. With a planet that’s mainly comprised of water, how on earth can...
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