THOUGHT LEADERSHIP

“Once you free yourself from the need for perfect acceptance, it’s a lot easier to launch work that matters.” – Seth Godin

Feel free to scroll over our key areas of focus and thought leadership below.  This is where we spend much of our time working with clients and where we’ll definitely always have a point of view to challenge the status quo. Hopefully you’ll find these introductory guides useful and if we’re missing anything – do let us know!

Gen Z Cares About Brand Purpose More Than Ever

Gen Z Cares About Brand Purpose More Than Ever

Are Retailers As Sustainable As We Think They Are? As Generation Z, we have grown up witnessing a worsening climate crisis. We are committed to brands and companies that prioritize sustainability. However, the brands we tend to follow and buy have varying levels of...

How Adidas Activated Brand Purpose

How Adidas Activated Brand Purpose

How Adidas Will Make $1 Billion Helping Solve The Problem Of Ocean Plastic. The story begins with a limited edition sneaker drop of 7,000 pairs of shoes – each containing the equivalent of 11 plastic bottles worth of waste. Selling out instantly, the shoes represented...

How Video Games Can Solve the Climate Crisis

How Video Games Can Solve the Climate Crisis

Making Cities Green Again Through Augmented Reality Gaming Right on the tail of his plans for a blockbuster movie franchise called “Bioman – Nature’s Last Defender”, creative mastermind and environmentalist Alfie Rustom’s latest innovation is a mobile gardening...

The True Meaning of Brand Purpose

The True Meaning of Brand Purpose

Understanding the true meaning of purpose in brands Like Brexit, a subject close to my heart, the debate on the subject of Purpose is on a non-stop crescendo. Sticking the word “purpose” into the headline of an article that’s about something completely different is...

Céline Cousteau on Indigenous Rights and Rainforest Protection

Céline Cousteau on Indigenous Rights and Rainforest Protection

Discussing Indigenous Rights in the Amazon and Rainforest Preservation Since time immemorial, Indigenous Peoples have been caretakers of the world’s rainforests. They make up 4% of the global population and yet they nurture 80% of the world’s biodiversity on their...

Why Brands Should Care About Global Access to Clean Water

‍ Half of the world’s population experiences severe water scarcity at least one month a year and 785m people still  remain without clean drinking water, while another 2.6 billion lack proper sanitation. With a planet that’s mainly comprised of water, how on earth can...

It’s time to get grounded.