THINKING & THOUGHT LEADERSHIP

“Once you free yourself from the need for perfect acceptance, it’s a lot easier to launch work that matters.” – Seth Godin

Feel free to scroll over our key areas of focus and thought leadership below.  This is where we spend much of our time working with clients and where we’ll definitely always have a point of view to challenge the status quo. Hopefully you’ll find something useful and if we’re missing anything – do let us know!

Get Grounded in Brand Activism

Get Grounded in Brand Activism

Brand Activism: Stand for Something, Before Taking a Stand “Those who stand for nothing, fall for everything” Alexander Hamilton It’s been quite a year so far for brand activism. COVID-19 took hold in early March, prompting beer brands to make hand sanitizer, luxury...

Get Grounded in ReCommerce and the Digital Customer Experience

Get Grounded in ReCommerce and the Digital Customer Experience

Scaling Brand Purpose & Social Impactthrough the Digital Customer ExperienceWinning the digital customer experience has become the new frontier - and it’s incredibly profitable. Take Amazon. As well as pushing their workforce to more than 1.2 million people...

Get Grounded in Branding & Marketing for Startups & Nonprofits

Get Grounded in Branding & Marketing for Startups & Nonprofits

A Complete Guide to Startup BrandingHow do you brand your business, if it is a start-up, nonprofit or social enterprise? A startup, nonprofit or social enterprise with a ‘massive transformative purpose’ stands the best chance of being successful. When branding for...

Get Grounded in Activating Brand Purpose & Sustainability at Retail

Get Grounded in Activating Brand Purpose & Sustainability at Retail

Activating Brand Purpose & Sustainability At Retail What's Involved in Activating Brand PurposeDefinitions change from brand to brand, but a simple definition of "brand purpose" can be found in this Forbes article, which reads, "Brand purpose is “a higher-order...

Get Grounded in Finding a Social Impact Agency

Get Grounded in Finding a Social Impact Agency

Finding an Award-Winning Social Impact Agency Learn what a social impact agency is, the benefits of using one, and tips on how to find the right agency for your needs.   Grounded is a multi-award winning social impact and brand activation agency. We work with...

It’s time to get grounded.