THOUGHT LEADERSHIP

“Once you free yourself from the need for perfect acceptance, it’s a lot easier to launch work that matters.” – Seth Godin

Feel free to scroll over our key areas of focus and thought leadership below.  This is where we spend much of our time working with clients and where we’ll definitely always have a point of view to challenge the status quo. Hopefully you’ll find these introductory guides useful and if we’re missing anything – do let us know!

The Connection Between Brand Activism and Brand Purpose

The Connection Between Brand Activism and Brand Purpose

It’s been quite a year so far for brand activism. COVID-19 took hold in early March, prompting beer brands to make hand sanitizer, luxury fashion brands face masks and Dyson created a hospital ventilator in just 10 days. Then, thanks to record sales from e-comm and a...

What Social Justice Means: Definition & Examples

What Social Justice Means: Definition & Examples

What is Social Justice? Social justice is the concept of fairness for all. Furthermore, it is the belief that everyone should have equal rights and equal access to economic growth. The term social justice dates back to as early as the 19th century. There were large...

Leading with Purpose to Build Trust

Leading with Purpose to Build Trust

Rethinking the Omnichannel Customer Experience Evolving consumer habits, in the face of lockdowns and e-commerce acceleration the past 15 months, have unbundled the customer experience.  Fueled by the need to shop from home, how and where shoppers discover, browse,...

The Ultimate Guide to Environmental Justice

The Ultimate Guide to Environmental Justice

What is Environmental Justice, Exactly? Environmental justice advocates for the fair treatment of all people, regardless of race, background, or socioeconomic status in environmental laws or policies. So whereas sustainability (for example) focuses on meeting the...

How Companies Can Lead Climate Action

How Companies Can Lead Climate Action

Companies tackling climate action could lead the future.. Brian P Kelly | Strategist Click here to listen to this article as a podcast Iceland just held a funeral for its first glacier lost to Climate Change. Dozens of people, including Iceland's prime minister...

Super Bowl Ads Review: A Missed Opportunity for Brand Purpose

Super Bowl Ads Review: A Missed Opportunity for Brand Purpose

A lot has been written about the Super Bowl this past week. And even more has been spent. Each 30 second ad spot cost $5.6m. Fox, (who’s inventory sold out in November) sold 82 ad units in total at 30 seconds each. That’s almost ½ billion dollars in media - let alone...

It’s time to get grounded.