THOUGHT LEADERSHIP

“Once you free yourself from the need for perfect acceptance, it’s a lot easier to launch work that matters.” – Seth Godin

Feel free to scroll over our key areas of focus and thought leadership below.  This is where we spend much of our time working with clients and where we’ll definitely always have a point of view to challenge the status quo. Hopefully you’ll find these introductory guides useful and if we’re missing anything – do let us know!

The Connection Between Brand Activism and Brand Purpose

The Connection Between Brand Activism and Brand Purpose

It’s been quite a year so far for brand activism. COVID-19 took hold in early March, prompting beer brands to make hand sanitizer, luxury fashion brands face masks and Dyson created a hospital ventilator in just 10 days. Then, thanks to record sales from e-comm and a...

The Ultimate Guide to Environmental Justice

The Ultimate Guide to Environmental Justice

What is Environmental Justice, Exactly? Environmental justice advocates for the fair treatment of all people, regardless of race, background, or socioeconomic status in environmental laws or policies. So whereas sustainability (for example) focuses on meeting the...

How Companies Can Lead Climate Action

How Companies Can Lead Climate Action

Companies tackling climate action could lead the future.. Brian P Kelly | Strategist Click here to listen to this article as a podcast Iceland just held a funeral for its first glacier lost to Climate Change. Dozens of people, including Iceland's prime minister...

Super Bowl Ads Review: A Missed Opportunity for Brand Purpose

Super Bowl Ads Review: A Missed Opportunity for Brand Purpose

A lot has been written about the Super Bowl this past week. And even more has been spent. Each 30 second ad spot cost $5.6m. Fox, (who’s inventory sold out in November) sold 82 ad units in total at 30 seconds each. That’s almost ½ billion dollars in media - let alone...

How Brands Can Fight Hate and Injustice

How Brands Can Fight Hate and Injustice

Hate is complex and multi-faceted. Merriam Webster defines it as “intense hostility and aversion usually deriving from fear, anger, or sense of injury,” and “extreme dislike or disgust.” It is “to feel extreme enmity toward, to regard with active hostility.” This...

Sustainagility: Sustainability + Agility

Sustainagility: Sustainability + Agility

Is your organization ready for the challenge of Sustainagility? Sustainability, in the context of business, is the mega-process whereby an organization creates long-term value across three integrated parameters; environmental, social and economic, which at the very...

It’s time to get grounded.