# Grounded World

> Grounded World is a B Corp certified, global brand purpose agency helping companies turn sustainability and social impact into commercial growth through brand strategy, activation campaigns, and impact frameworks.

Grounded works at the intersection of brand purpose, commercial strategy, and social impact. The agency uses four proprietary frameworks — Discover, Articulate, Activate, Accelerate — to close the gap between intent and action, and to turn purpose into measurable business and impact outcomes.

## About

- [About Us](https://grounded.world/about-us): Team, mission, B Corp credentials, and the studio's approach.
- [Contact](https://grounded.world/contact-us): How to get in touch.

## Services

- [Discover](https://grounded.world/services/discover): Market research and landscape assessment that closes the intention-action gap.
- [Articulate](https://grounded.world/services/articulate): Brand strategy and purpose — the BPP framework, brand archetyping, and the 5Rs.
- [Activate](https://grounded.world/services/activate): Retail and behavioural-change campaigns that turn purpose into customer experiences.
- [Accelerate](https://grounded.world/services/accelerate): Social impact strategy and the Flywheel of Impact for scaling revenue and impact together.

## Case studies

- [Our Work](https://grounded.world/our-work): Case studies of brand purpose, sustainability, and social impact campaigns Grounded has delivered for clients including The LYCRA Company, Plan International, Fresh Air Fund, BIC, Brita, and Earth Day.

## Resources

- [Resources](https://grounded.world/resources): Hub for articles, guides, white papers, and podcasts.
- [Articles](https://grounded.world/resources/articles): Long-form perspective pieces from the Grounded team on brand purpose, sustainability marketing, and social impact.
- [Podcast — It Shouldn't Be This Hard](https://grounded.world/resources/podcast): Honest conversations with founders, corporate change-makers, and sustainability leaders about the barriers to doing the right thing in business.
- [Guides](https://grounded.world/resources/guides): In-depth practical guides on activating brand purpose.
- [White papers](https://grounded.world/resources/white-papers): Research reports and proprietary frameworks.

## Ask Gaia (AI assistant)

- [Ask Gaia](https://grounded.world/gaia): Grounded's AI assistant trained on its frameworks and on sustainability marketing, brand purpose activation, and social impact strategy.
- [Explainers](https://grounded.world/gaia/explainers): Topical reference pieces on brand purpose, sustainability marketing, shopper insights, retail activation, cause marketing, and social impact campaigns.

## Optional

- [Sitemap](https://grounded.world/sitemap.xml): Full machine-readable list of all pages on the site.
- [Newsletter](https://grounded.world/newsletter): Bi-weekly digest of articles, podcasts, and case studies.
- [Privacy policy](https://grounded.world/privacy-policy)
- [Terms and conditions](https://grounded.world/terms-and-conditions)