Better for business. Better for the world.
Cause marketing refers to marketing practices that increase a brand’s profitability and give back to society. This is what Grounded World is all about and we’d like to recognise and celebrate those we have the honor of working with. These brands, retailers, startups and nonprofits all participate in cause-related marketing that pushes up against the status quo using the power of business, social innovation, entrepreneurship and commerce as a force for good.