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Gen Z Cares About Brand Purpose More Than Ever

Gen Z Cares About Brand Purpose More Than Ever

by Phil White | Jan 10, 2020 | shopping, sustainagility

Are Retailers As Sustainable As We Think They Are? As Generation Z, we have grown up witnessing a worsening climate crisis. We are committed to brands and companies that prioritize sustainability. However, the brands we tend to follow and buy have varying levels of...

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