The Power Of Purpose

The Power Of Purpose

How Adidas Will Make $1 Billion Helping Solve The Problem Of Ocean Plastic. The story begins with a limited edition sneaker drop of 7,000 pairs of shoes – each containing the equivalent of 11 plastic bottles worth of waste. Selling out instantly, the shoes represented...

To B or Not to B. Is That Really a Question?

‍ ‍ Purpose is the pin-up of 2019, for better or for worse. First, the re-statement by 181 US CEOs (under the auspices of the business roundtable) that the paramount duty of business is not just to maximize shareholder value but is instead to maximize broader...

A Lions Half-Hearted Purpose Revealed at Cannes

Purpose can unleash potential to benefit people, planet and profit —but only when its aligned with a company’s proposition and beliefs.‍ Brian P Kelly | Strategist ‍ All at once, the advertising industry seems to be aghast about purpose as if it’s emergence out...

Take Pride in Purpose

‍ This weekend NYC will host World Pride as it recognizes the 50th anniversary of the Stonewall Riots – a series of violent demonstrations by members of the gay community against a police raid that began in the early morning hours of June 28, 1969, at the...

Keeping Plastics at Bay on World Oceans Day

                                                                       Artist Credit: Adam Zyglis ‍ Our oceans like never before are full of plastic with an estimated 8 million tons of it entering the seas every year.  Plastic is one of the most agile and pervasive...