by Phil White | Jan 10, 2020 | climate, featured
How Adidas Will Make $1 Billion Helping Solve The Problem Of Ocean Plastic. The story begins with a limited edition sneaker drop of 7,000 pairs of shoes – each containing the equivalent of 11 plastic bottles worth of waste. Selling out instantly, the shoes represented...
by Phil White | Jan 10, 2020 | climate, featured
Discussing Indigenous Rights in the Amazon and Rainforest Preservation Since time immemorial, Indigenous Peoples have been caretakers of the world’s rainforests. They make up 4% of the global population and yet they nurture 80% of the world’s biodiversity on their...
by Phil White | Nov 4, 2019 | brands, featured
Purpose is the pin-up of 2019, for better or for worse. First, the re-statement by 181 US CEOs (under the auspices of the business roundtable) that the paramount duty of business is not just to maximize shareholder value but is instead to maximize broader...
by Phil White | Jul 11, 2019 | climate, featured
Purpose can unleash potential to benefit people, planet and profit —but only when its aligned with a company’s proposition and beliefs. Brian P Kelly | Strategist All at once, the advertising industry seems to be aghast about purpose as if it’s emergence out...
by Phil White | Jun 27, 2019 | featured, pride
This weekend NYC will host World Pride as it recognizes the 50th anniversary of the Stonewall Riots – a series of violent demonstrations by members of the gay community against a police raid that began in the early morning hours of June 28, 1969, at the...
by Phil White | May 24, 2019 | climate, featured
Artist Credit: Adam Zyglis Our oceans like never before are full of plastic with an estimated 8 million tons of it entering the seas every year. Plastic is one of the most agile and pervasive...
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