Knocking Purpose off its Pedestal

Knocking Purpose off its Pedestal

Understanding the true meaning of purpose in brands Like Brexit, a subject close to my heart, the debate on the subject of Purpose is on a non-stop crescendo. Sticking the word “purpose” into the headline of an article that’s about something completely different is...

To B or Not to B. Is That Really a Question?

‍ ‍ Purpose is the pin-up of 2019, for better or for worse. First, the re-statement by 181 US CEOs (under the auspices of the business roundtable) that the paramount duty of business is not just to maximize shareholder value but is instead to maximize broader...

Communicating Purpose Through Performance Art

THE IMPACT OF ART Often overlooked, art can have a pivotal impact on social and political change. Art encourages new concepts and ideas and can motivate society to consider a new point of view – so when it comes to social impact – it can have tremendous...

Why We Give a Shift

Photo by Danica Tanjutco on Unsplash This article recently hit our in-box and does a great job of underscoring why we are hearing more about “purpose” from today’s brands and businesses. According to this study by Benevity, there are  6 key moments that have...