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Blogs.

This is where we capture our thoughts and commentary on news, views and events from around the globe to provoke discussion and inspire transformation through social innovation, corporate responsibility, brand purpose and social impact.

The Power Of Purpose

How Adidas Will Make $1 Billion Helping Solve The Problem Of Ocean Plastic. The story begins with a limited edition sneaker drop of 7,000 pairs of shoes – each containing the equivalent of 11 plastic bottles worth of waste. Selling out instantly, the shoes represented...

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SDG 6 – Clean Water and Sanitation

‍ Half of the world’s population experiences severe water scarcity at least one month a year and 785m people still  remain without clean drinking water, while another 2.6 billion lack proper sanitation. With a planet that’s mainly comprised of water, how on earth can...

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To B or Not to B. Is That Really a Question?

‍ ‍ Purpose is the pin-up of 2019, for better or for worse. First, the re-statement by 181 US CEOs (under the auspices of the business roundtable) that the paramount duty of business is not just to maximize shareholder value but is instead to maximize broader...

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A Lions Half-Hearted Purpose Revealed at Cannes

Purpose can unleash potential to benefit people, planet and profit —but only when its aligned with a company's proposition and beliefs.‍ Brian P Kelly | Strategist ‍ All at once, the advertising industry seems to be aghast about purpose as if it’s emergence out of...

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Take Pride in Purpose

‍ This weekend NYC will host World Pride as it recognizes the 50th anniversary of the Stonewall Riots - a series of violent demonstrations by members of the gay community against a police raid that began in the early morning hours of June 28, 1969, at the Stonewall...

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Keeping Plastics at Bay on World Oceans Day

                                                                       Artist Credit: Adam Zyglis ‍ Our oceans like never before are full of plastic with an estimated 8 million tons of it entering the seas every year.  Plastic is one of the most agile and pervasive...

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Brand Authenticity. It’s About Balancing Purpose and Profit.

‍ Balancing purpose with profit is a challenge that the more linear and profit driven entities of yesteryear never really had to reconcile. Enterprises today either tend towards more lofty and ambitious environmental or socially driven ‘manifestos’ and then lose their...

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Communicating Purpose Through Performance Art

THE IMPACT OF ART Often overlooked, art can have a pivotal impact on social and political change. Art encourages new concepts and ideas and can motivate society to consider a new point of view - so when it comes to social impact - it can have tremendous influence and...

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Why We Give a Shift

Photo by Danica Tanjutco on Unsplash This article recently hit our in-box and does a great job of underscoring why we are hearing more about “purpose” from today’s brands and businesses. According to this study by Benevity, there are  6 key moments that have...

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Be More Unreasonable

‍ I’m just 1/3rd of a way through a great book by Adam Morgan called the Beautiful Constraint. The central premise is that in order to be transformational and unlock real impact, the constraints that may at first appear to hold you back can, in-fact, be the very...

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A Purpose Driven Model for Brands

In an increasingly interconnected world, the old idea of a brand and its ‘positioning’ just isn’t working anymore. What gives brands focus and flexibility (and the ability to engage and deliver impact both internally and externally) is not a single-minded idea or...

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