Food For Thought

Blogs

This is where we capture our thoughts and commentary on news, views and events from around the globe to provoke discussion and inspire transformation through social innovation, corporate responsibility, brand purpose and social impact.

Making Sustainability REAL for Consumers

Making Sustainability REAL for Consumers

The energy level was high in San Diego last week.  After 18 months of Zoom meetings and virtual happy hours, it was time to ditch the sweatpants and head to Sustainable Brands 2021 (#SB21.)  This...

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Re-Generation vs Sustainability

Re-Generation vs Sustainability

I recently attended the Sustainable Brands Conference in San Diego. It was an eye-opening experience. The keynote speeches, given by industry-leading visionaries were highly engaging and...

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Farm to Fork Transparency

Farm to Fork Transparency

Emerging from almost 2 years of hibernation to attend a conference of any kind is surreal. Extra Kafkaesque to be attending Sustainable Brands San Diego. A gathering of environmental champions,...

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The Connection Between Brand Activism and Brand Purpose

The Connection Between Brand Activism and Brand Purpose

Brand Activism isn’t really meant to be this impulsive, reactionary or a convenient play for PR  — unless it’s driven by fear. It stems from a commitment to a core purpose over time and if it to have commercial clout it should lie at the intersection of what the brand uniquely offers, the world needs and what people want.

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How Adidas Activated Brand Purpose

How Adidas Activated Brand Purpose

How Adidas Will Make $1 Billion Helping Solve The Problem Of Ocean Plastic. The story begins with a limited edition sneaker drop of 7,000 pairs of shoes – each containing the equivalent of 11...

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Be Better with B-Corps

‍ ‍ Purpose is the pin-up of 2019, for better or for worse. First, the re-statement by 181 US CEOs (under the auspices of the business roundtable) that the paramount duty of business is not just to...

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LGBTQ+ Pride and Brand Purpose

‍ This weekend NYC will host World Pride as it recognizes the 50th anniversary of the Stonewall Riots - a series of violent demonstrations by members of the gay community against a police raid that...

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How Brands Can Contribute on World Oceans Day

                                                                       Artist Credit: Adam Zyglis ‍ Our oceans like never before are full of plastic with an estimated 8 million tons of it entering...

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The Value of Brand Authenticity

‍ Balancing purpose with profit is a challenge that the more linear and profit driven entities of yesteryear never really had to reconcile. Enterprises today either tend towards more lofty and...

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Brand Purpose & Performance Art

THE IMPACT OF ART Often overlooked, art can have a pivotal impact on social and political change. Art encourages new concepts and ideas and can motivate society to consider a new point of view - so...

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Why Brand Purpose Matters

Photo by Danica Tanjutco on Unsplash This article recently hit our in-box and does a great job of underscoring why we are hearing more about “purpose” from today’s brands and businesses. According...

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Brands: Big Problems, Big Opportunities

‍ I’m just 1/3rd of a way through a great book by Adam Morgan called the Beautiful Constraint. The central premise is that in order to be transformational and unlock real impact, the constraints...

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A New Model for Brand Purpose

In an increasingly interconnected world, the old idea of a brand and its ‘positioning’ just isn’t working anymore. What gives brands focus and flexibility (and the ability to engage and deliver...

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It’s time to get grounded