Sustainagility

Sustainagility

Is your organization ready for the challenge of Sustainagility? Sustainability, in the context of business, is the mega-process whereby an organization creates long-term value across three integrated parameters; environmental, social and economic, which at the very...
The Power Of Purpose

The Power Of Purpose

How Adidas Will Make $1 Billion Helping Solve The Problem Of Ocean Plastic. The story begins with a limited edition sneaker drop of 7,000 pairs of shoes – each containing the equivalent of 11 plastic bottles worth of waste. Selling out instantly, the shoes represented...
Knocking Purpose off its Pedestal

Knocking Purpose off its Pedestal

Understanding the true meaning of purpose in brands Like Brexit, a subject close to my heart, the debate on the subject of Purpose is on a non-stop crescendo. Sticking the word “purpose” into the headline of an article that’s about something completely different is...