Knocking Purpose off its Pedestal

Knocking Purpose off its Pedestal

Understanding the true meaning of purpose in brands Like Brexit, a subject close to my heart, the debate on the subject of Purpose is on a non-stop crescendo. Sticking the word “purpose” into the headline of an article that’s about something completely different is...

SDG 6 – Clean Water and Sanitation

‍ Half of the world’s population experiences severe water scarcity at least one month a year and 785m people still  remain without clean drinking water, while another 2.6 billion lack proper sanitation. With a planet that’s mainly comprised of water, how on earth can...

To B or Not to B. Is That Really a Question?

‍ ‍ Purpose is the pin-up of 2019, for better or for worse. First, the re-statement by 181 US CEOs (under the auspices of the business roundtable) that the paramount duty of business is not just to maximize shareholder value but is instead to maximize broader...