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Super Bowl Ads Review: A Missed Opportunity for Brand Purpose

Super Bowl Ads Review: A Missed Opportunity for Brand Purpose

by Phil White | Feb 10, 2020 | advertising

A lot has been written about the Super Bowl this past week. And even more has been spent. Each 30 second ad spot cost $5.6m. Fox, (who’s inventory sold out in November) sold 82 ad units in total at 30 seconds each. That’s almost ½ billion dollars in media – let...

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