Brands: Big Problems, Big Opportunities

‍ I’m just 1/3rd of a way through a great book by Adam Morgan called the Beautiful Constraint. The central premise is that in order to be transformational and unlock real impact, the constraints that may at first appear to hold you back can, in-fact, be the very...

A New Model for Brand Purpose

In an increasingly interconnected world, the old idea of a brand and its ‘positioning’ just isn’t working anymore. What gives brands focus and flexibility (and the ability to engage and deliver impact both internally and externally) is not a single-minded idea or...